The Adidas all24 & Adidas Colour Missions


Adidas is having an event unlike any other – a 24 HOUR sports cum lifestyle cum artsy-fartsy event called all24. Held at *SCAPE in Orchard Road, next Saturday (21st May 2011), the 24 hour long event is going to comprise of a few friendly sporting competitions as well as a line up of graffiti, dance and fashion events. Starting at 8pm it’ll end at 8pm on Sunday.

Anyone who’s anybody can come down to the event and chill, unwind, play and party hard over at *SCAPE on Saturday. Its open to everyone, be it you’re a part-time soccer fanatic or love shooting some hoops to someone who loves graffiti and/or wanna see some dance crew battling it out, come down to the event and soak in the atmosphere! No promises that it’ll be awesome but im pretty sure it’ll be a fun and exciting day. And ouh, skaterboi and gurls are welcome too yaw! For more info, do check out

All basketball. All fashion. All football. All run. All skate. All graffiti. All dance.

Adidas is All In. Are you?



AND FROM THE VAULTS OF myrunningaddiction…..

On a side note, im sure most of the runners in Singapore might have heard or seen the Adidas Colour Mission ads. The adidas Colour Mission comes in four uniquely colourful missions to choose from. Each Colour Mission is a dramatic scenario based around a colour, a genre and a type of trail by using sound effects and storytelling to turn your run into a colourful experience. In each story,YOU are the hero. The voice over speaks to you in the second person and tells you why you are running and what you are trying to achieve. Sound effects are used to bring these unusual settings to life, while music will be used to effectively create the mood. Each story and mission will feature bright colours and will allude to the cool, lightweight feel of running with ClimaCool®.  Running will never be the same again!

Personally, Adidas Colour Missions is more like a full role-playing running soundtrack, a first of its kind, each mission is about  10 minutes long designed to guide a runner through each of the scenarios. adidas had made available 4 different role-playing soundtracks to download, Colour Mission Green (The Mothership), Colour Mission Blue (Rock Star), Colour Mission Red (Before Dawn) and Colour Mission Yellow (The Getaway). I already downloaded them all to my iPhone along with the micoach apps. So what Colour Are you?


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