HYPE: Adidas Launches adizero f50 Powered by miCoach

by Guest writer – Farhan Juan M.


With Christmas just round the corner, Adidas unveiled the adizero f50 powered by miCoach Speed Cell to our shores. I am sure all of you amateur footballers got as excited as I did when adidas released this promo for their latest improvement to their lightweight f50 boot. The adizero f50 boot powered by miCoach Speed Cell is being promoted as the ‘football boot with a brain’; it is akin to having a super computer attached to our feet, tracking our athletic performances. It feels like I am living my dream of being a professional footballer.

So what exactly is this new miCoach Speed Cell? It actually works similarly to other GPS tracking chip which is being used to track linear action, but with some added features. Inserted into a cavity beneath the sock liner, it has the ability to capture 360 degrees movement inside their on-board memory for up to seven hours, and then wirelessly sends the on-pitch performance data to your computer. It is remarkable how adidas has managed to bring the professional experience to the masses, as we do not have the benefit of the Pro Zone technology used by top European clubs to track of our performances.

Takes performance measurements of:

  • Average speed per second
  • Maximum speed per 5 seconds
  • Number of sprints
  • Distance travelled
  • Distance at high intensity levels
  • Steps taken
  • Stride rate
  • Total training time

Data recorded can then be shared with friends online through social media like Facebook. For the first time ever, we actually have data in our hands to prove to one another how good we are. Strengths and weaknesses can be highlighted more easily, and thus will speed up our learning curve. I don’t know about you, but I’m relishing the opportunity to outdo my teammates even more with all these data written down in black and white! Maybe you can even argue with the coach better when he says you’re not putting in your shift on field… or not. Anyway, this is especially useful to those budding youths who intend to play for the national team in the near future. It even allows us to compare ourselves alongside professional players like Lionel Messi when they upload their personal results.

When you upload your stats on the miCoach website, it allows you to create your own personalized coaching programs. Sometime next year, all these data can then be used to create yourself virtually and be allowed to compete with other players all over the world… finally you can play as yourself in the miCoach football video game online! So now I know how it feels like to play myself instead of Messi. Heh.

The adidas f50’s new improvement still manages to retain all its predecessors’ excellent specs. It allows excellent ball-feel and provides me with a lot of stability on the field with its new stud construction. This especially helps because I tend to fall easily thanks to my poor balance! The new adizero f50 powered by miCoach is already available at adidas own retail outlets and specialist stores at $299.

P.S, I can even personalize the boot with my own name, as adidas now provides embroidering services on the boot itself. The price may be a little steep, but I am telling you, it is worth every cent. Now you know what to get for you boyfriend, brother, father or guy friend this Christmas!  😉


2 thoughts on “HYPE: Adidas Launches adizero f50 Powered by miCoach

  1. G’Day! Whywerunn,
    This might be off topic, however, So here is the mass exodus, the final crescendo, the terminal moment in Gamecube’s lifespan. The Wii has come out. For the verdict on Wii, you will have to wait a moment, because first we must pause and look back at where the Gamecube has left us. I’m not going to draw out a timeline or select a few of the choicest games, you know them all already and what instead I am going to do is tell you my opinion on Nintendo’s box of tricks.
    Keep up the posts!

  2. Pingback: HYPE: Adidas Predator D5 LZ vs Nike Mercurial Vapour VIII | Why We Run Network

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