26th July 2012 – In a celebration of sport, youth and human potential, Nike showcased its latest sports innovations, inviting visitors to experience its revolutionary products and engaging events at Peranakan Place (opposite Orchard Central & 313 Somerset).
The Nike+ Summer Innovations: Featured at this year’s greatest sporting event, the London Olympics, Nike has come up with a whole arsenal of performance innovations to better equip their athletes as they go for gold.
1) Nike Flyknit:
Rethinking shoe construction from the ground up, and listening to the voice of the athlete, Nike has come up with the Flyknit, a racer that is designed to be as lightweight and formfitting as possible, all while providing adequate support and structure.
Employing a new proprietary technology with precisely engineering yarn and fabric variations, a size 9 shoe only weighs 160g:19% lighter than the Nike Zoom Streak 3 (worn by top 3 placing men’s marathon athletes at the 2011 world championships).
For non-professionals, fret not, for there is the Nike Flyknit Trainer+, which is an everyday running shoe which provides the benefits of the Nike Flyknit to runners of all levels.
2) Nike Lunarlon
Utilizing foam which is 30% lighter than the standard phylon, Nike Lunarlon technology spreads force out more evenly across the foot with its ultra-lightweight springy cushioning.
Providing protection while improving stability and comfort for enhanced running and workout experience, this technology can be found in this season’s Nike Lunarglide+ 4. Combined with firmer carrier foam and a dynamic support system from a two part midsole made out of opposing wedges of soft Lunarlon foam and firmer carrier foam, the shoe helps move the runner from soft to stable as the heel lands and the foot flexes down.
3) Nike Pro Turbospeed:
The lightest, fastest track uniform that Nike has ever built, the Nike Pro Turbospeed suit is the result of incorporating over 1000 hours of wind tunnel testing for the past 12 years, and is up to 0.023 seconds faster over 100m than Nike’s previous track uniform.
It utilizes a concept similar to the “sharkskin swim suits”, by combining individually customized body part pieces, with different textures that mimics that of a golf ball to maximize velocity for users. Focusing on sustainability, the suit uses an average of 82% recycled polyester fabric and up to 13 recycled plastic bottles.
At this year’s Olympic track events, be sure to look out for the Nike Pro Turbospeed as athletes sprint their way to glory.
4) Nike Ecosystem
Expanding into a multi-sport eco system, athletes of any level can now find a variety of devices in a range of colors in the form of the Nike+ Sportwatch, FuelBand, Sportband and running apps.
This will allow for enhanced training experience as users will be able to monitor and tailor their trainings more effectively, record and log their routes and various running speed and times. Users can also enter into a more interactive training community, by recording mileage for events for their schools, countries and various interest groups in upcoming and ongoing Nike events.
Furthermore, Nike Running also has an initiative called RUN TO GIVE – where for every 20km logged on the Nike+ online community from this event, Nike will donate a brand new pair of shoes to AG Home. Would you like to come down to run for charity?
For athletes looking to obtain a competitive edge or improve their training, to sports enthusiasts looking to enhance their experience, below are the new products offered, so head down to Peranakan place (nearest MRT station: Somerset) to check them out!
(Event coverage by our fitness junkie CJ)