In conjunction with the London Olympics 2012, NIKE is firing on all cylinders. From head to toe, NIKE is suiting up their athletes (and those who aspires) with superior performance. Pushing technology to the limit. From dynamic cable strings, knitted fibres, breathable kicks, aero-dynamic compression suits-you name it, NIKE aims to beat it.
From the recent Sports Innovation Exibition @ Peranakan Place (you can read that story here), Matt Nordstrom, Senior Designer/Apparel Innovation, guided us through the series of innovations up for the this season of sporting excellence.
Here is the complete rundown of the gears out in stores soon. (Heads up – pictures galore!):