HYPE: Nike+ FuelBand

(Sports Tech review by – Nash A.)

Presenting the potential new rage for workout enthusiasts – Nike+ Fuel Band, “designed for anyone who wants to be more active, measures your daily activity, every move you make and converts it into Nike Fuel”

Nike+Fuel Band

What the…Nike Fuel? My exact sentiment when i first heard it. After much research, review comparisons and going through the video over and over, let “Dr. Nash” break it down for you. *DJ hit the beat*

What is Nike Fuel?

“Ultimate measure of activity, of sport, of your entire athletic life” Nike’s sports science team have come up with a fitness metric called NikeFuel, which is based off the rate of oxygen consumption and motion , a step up from a regular accelerometer . A pretty neat algorithm measure if you ask me. It aims to pick up any motion, any activity so you could be “shuffling” your butt off and still it’d be picked up.

Attain your Goal

What to do with the Fuel then?

The bearer of the device can now set your daily goal and Nike+ FuelBand’s 20 colour LED lights tracks your progress, lighting up from red to green throughout the day. Get to green and you’ve hit your goal. Thus, you can make your life like a sport, everyday. Buttons serves to scroll between calorie count, time steps taken, and of course for you to fill er up with your fuel, your Nike Fuel.


HYPE: The Score 🙂

  1. The device has an accompanying iOS app that can communicate with the wristband via Bluetooth, and users can also boast goals met on social network sites such as Facebook and Twitter.
  2. Hook it up to your laptop or computer via USB, not that its not wireless in the first place.
  3. With the largest model being as light as 32 grams, I’m guessing you’ll never even notice that you’re wearing the band…
  4. AND it will stay powered for up to four days with two lithium polymer batteries.
  5. It is WATER RESISTANCE ensures it stays A-OK in the rain or even in the showers but NOT in the pool.
  6. Makes keeping an active lifestyle, FUN!

HYPE: The Bore 😦

  1. Its NOT Android compatible, which makes it a proprietorship hassle ..at the moment atleast.
  2. At US$149(est) could be a tad costly as compared to the other brands (Eg.  Jawbone ($100), FitBit ($99), etc)
  3. No swimming in the FuelBand.
  4. ITS STILL NOT ON MY WRIST….YET! Judging from the specs and features, I could only review as much.

All in all, its a sleek, chic, sexy gadget that looks simple to use. I just hope it upgrades to serve multiple platforms like Android, Symbian and especially Windows. It will definitely challenge bearers to live life to the fullest and bringing their A-game 24/7.

Slated to be released in Singapore in June 2012, you may check out NIKE SINGAPORE for updates. Alternatively, you can FOLLOW us on Twitter for some of the latest sporting gears/training updates: @whywerunn

Nike+Fuel Band will be made available Nike stores in June.